Patents, protecting our Ideas

Trademarks, protecting your Brand

Copyrights, protecting your Art

Why is intellectual property important?

For years Intellectual Property (IP) has been growing in importance. For many companies, their IP is their most valuable asset. For example, Coke’s trademarks and brands are estimated to have a value of $80,000,000,000.
Another example is the case of Apple v. Samsung, where a design patent resulted in an astronomical damages award.
Even outside of the tech sector, IP is very valuable as it can protect a company’s brand, an artist’s masterpiece, or an inventor’s design.
The bottom line is that IP protects a company’s very valuable intangible assets.

What are Geographical Indicators?

As defined by the World Intellectual Property Organization, “A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.” In order to function as a GI, a sign must identify a product as originating in a given place. In addition, the qualities, characteristics or reputation of the product should be essentially due to the place of origin. Since the qualities depend on the geographical place of production, there is a clear link between the product and its original place of production.
Geographical Indications can be protected in the United States by using trademarks and certification marks. As a trademark, the GI must meet the same criteria as any trademark. Under certification marks however, the owner of a certification mark does not use it and the mark does not indicate the origin of the goods, rather, a certification mark is used by the owner to certify that a product meets its standards.

What is Intellectual Property?

Intellectual Property (“IP”) refers to creations of the mind, such as inventions; literary and artistic works, designs and symbols, and names and images used in commerce.
Traditionally, IP falls into one of five categories: Copyright, Patents, Trademarks, Industrial Design Rights and Geographical Indications.
United States law focuses on Copyright, Patents, and Trademarks, however, Industrial Designs and Geographical Indications can be protected using a combination of Copyright, Trademarks, and Patents.

What are Industrial Design Rights?

Industrial design rights are intellectual property rights that make the visual design of objects that are not purely utilitarian, exclusive.
Thus, an Industrial Design consists of a shape, a composition of a pattern or color, or combinations of pattern and color containing aesthetic value.
Industrial Designs can be protected in the United States using Design Patents, Tradedress, or Copyright. Each type of protect has specific advantages and disadvantages, as each protects the Industrial Design in different ways.
Please contact us for more information on specific ways to protect Industrial Design.